Astranis makes internet satellites for geostationary (GEO) orbit. It’s okay if you don’t know what that means exactly. But just know this: traditional GEO satellites are giant, like school-bus sized giant. And Astranis is making them at the size of home dishwashers and calling them microGEOs. This means they can produce more for less money at a faster rate and that you can fit more than one onto a rocket for bigger deployments.
That’s the nutshell version, but Astranis needed help in telling a more detailed and technical version of the story to their prospective customers and to the media. They needed foundational, education-based content. To fill the knowledge gap, we focused on debunking myths and writing explainers about basics like the different types of orbits. And then when the company launched a new utility satellite that could bounce around the GEO orbit to serve varying purposes on-demand and at unique frequencies, I knew we needed to illustrate what that looks like. As the idea’s creative director, I worked with a partner agency to build this animation that would support our team’s media pitching.