Batter Up, a publication for Dawn Foods, is the content vehicle for marketing efforts targeted toward artisanal bakers. In Spring 2019, I adopted this magazine from a coworker at Imagination and took over its art direction. Every issue—in collaboration with the client creative team and their pastry chefs—I develop product application ideas based on baking trends and Dawn business goals, build image prototypes for the shot list, and ultimately lead the crew on-set during the photoshoot. All original food photography is by Conway Photography with prop styling by Holly Leo and food styling by Michelle Callaghan.
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