This is maybe one of the coolest (and sadly shortest — literally only 16 pages) projects I worked on at Imagination. The client (International Association of Business Communicators) was so excited by my design sensibilities that they basically let me do whatever I wanted. An unheard of dream, right?? I launched this magazine by first leading our internal team and the client through a series of naming exercises, designing the chosen nameplate, developing a color palette and prototyping the publication’s content and design architecture. So sad that the organization had a lil (big) internal crisis and had to pause our work together after only two issues.

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