Legence is a newly launched conglomerate of construction, engineering and energy advisory companies focused on building healthier and more sustainable spaces. Positioned as an industry of one, Legence is the only company in these fields offering a true end-to-end “holistic” solution for sustainable construction. And being a “first” of anything can often translate to a lack of understanding, among internal employees, new customers and the media. It became very clear to me that we needed to outline this innovative end-to-end process and visualize it for easy understanding. Discovery conversations and design prototypes ensued. Process infographic: check.
In addition to outlining the company’s revelatory process, I also built a set of custom images to support the business’s initial launch using design motifs inspired by the new brand.